Zipline Launches in Mexico with Bisbee’s Livewell Lager

Zipline Brewing Co. Livewell Lager is The Official Beer of Bisbee’s 2020

Zipline Slated to Be Featured Beer at “Super Bowl of Sportfishing” in Cabo San Lucas, MX

Zipline Brewing Co is pleased to announce that it has partnered with maxiaNET and Arnian Group to become the featured beer of Bisbee’s fishing tournaments in Cabo San Lucas, Mexico, beginning with the 40th anniversary Black and Blue Tournament.

Zipline has brewed up “Livewell Lager” for the event, a clean drinking 5% ABV pale lager designed for long days on the water and longer nights on shore.

“We couldn’t be more excited to launch our entry into the Mexican market than by associating with this great event,” said co-founder Tom Wilmoth. “It’s the Super Bowl of Sportfishing and we’ve crafted a beer with that competitive spirit in mind.”

When the Black and Blue tournament officially began in 1981, the $10,000 prize seemed meager by today’s standards. Twenty-two years later, in 2003, the first seven-figure check of $1,165,230 was awarded to the team fishing aboard Que Sera for a 656-pound blue marlin. The Bisbee’s Black and Blue tournament total payouts will exceed $100 million by the 40th anniversary.

Zipline will follow the release of Livewell Lager with its flagship, Great American Beer Fest gold medal winning Copper Alt and German-Style Kolsch.

“These beers are perfectly suited for the market, as they are full flavored, yet easy drinking and exceedingly enjoyable,” said Wilmoth.

Zipline looks forward to adding additional beers to the portfolio in 2021.